Search engine optimisation (SEO) is a specialising branch of internet technology. It works on the particular website to maximise its viewer capacity by increasing visits of prospective customers.  There are too many ways and methodologies which work on to maximise; among them prime is the understanding of the working of the search engines. Search engines have different processes to track efficient and good quality material in a web site. To understand that and work on the web site on focus according to that optimises the result or the ranking.

A primary process for that is to design the web site properly. So for SEO knowledge of web designing is necessary to work effectively. Setting up a web page needs extensive knowledge of the optimisation processes. There are different aspects of designing. If a web site wants to go for some extra income it can take up links with other web sites also by Pay Per click (PPC) method. In this there can be a pop up in the parent web site or option window to interest the viewer. Once the viewer clicks on the link provided the hosting web site earns. Though the count per click is very minimal but the count is always made in per click. The accumulated result can be very high if counted in a period of fortnight or month.

Hosting of a web site is a little different. Here a portion of the web site working is assisted by another web site but in this the complete web site can be linked through the other web site.   Once all these plans have been made it is time to go for the work which begins with domain registration. This is the process of getting a name registered by the world wide authority on internet. Once that is done then the planning starts for how to progress. Whether to continue on the core business or to go on to make some extra money is decided. The planning and their implementation together results in Search Engine Marketing (SEM).  This is a bit different from SEO as the others job is to optimise the performance of the particular web site regards to the respective search engine. Different search engines have different ways to monitor the contributions of each web site and are ranked accordingly.

SMO is different from all that is discussed till now. Here the same web site is promoted in different social media network. This is a bit of different way of promoting and unconventional from the other ways of promoting a web site.